you've worked too hard to sound this generic
More edge, more precision, more impatience with mediocrity.
Wednesday, 10th December 2025 | 1pm GMT | 60 minutes | Free
You have the experience, the testimonials, the results.
But your website sounds like everyone else's. And your LinkedIn posts disappear.
And someone with worse results but better language is winning your clients.
Because you're using generic terms, not yours.
Every "transformational" and "holistic" and "proven track record" dilutes your voice. You're faffing about with content that doesn't build reputation - posting, refining, second-guessing - and effort without strategy just reinforces the wrong patterns.
In a crowded market, generic language makes you invisible. Regardless of competence.
why now?
Today anyone can sound professional, because AI writes perfect bios that are instantly forgettable, not to mention what socials are flooded with.
Unless you give it boundaries. Unless you know your Story and Personality well enough to say "no, not that word - this one."
Most people hand AI a blank page and get back wallpaper of mediocrity at scale. And you are reading this because you are not most people.
This workshop gives you the strategic foundation AI can't guess at. The language decisions that make everything else - your website, your LinkedIn, your proposals - easier to develop, or at least to edit.
Words without a place are noise. Once you know your words, repetition becomes reputation.
story & personality in 60 mins?
The whole story, no. But it is enough to get the foundations. We're working through Story and Personality, the two SPACE elements that determine whether you sound generic or distinct:
• Story: Your positioning. The anchor behind your word choices.
• Personality: Your tone and voice. What makes you sound like you.
You'll discover:
→ Why most consultants are reinforcing the wrong vocabulary (and how not to be one of them)
→ The word-pair exercise that reveals your strategic language
→ How to move from instinct to systematic voice
→ What changes when you own your words instead of borrowing them
We will mention a few copywriting tips, but this is not a 'copy hacks' session: I designed it for some strategic work.
This session is for you, if:
✓ You're a consultant with real expertise who struggles to articulate it distinctly
✓ You get results but your language doesn't reflect them
✓ You're tired of sounding like everyone else
✓ You post regularly but don't see it building recognition
✓ You're done faffing about with content that doesn't compound
And it is NOT, if:
✗ You're looking for social media hacks
✗ You want someone to "find your voice" for you
✗ You're not willing to examine why your current language isn't working
any bonuses?
All attendees receive:
• Workshop slides
• Session recording
Optional next step:
For those ready to systematise all five SPACE elements, I'm running the first Story SPACE Cohort starting Monday, 5th January 2026.
• 5 weeks, 90-minute live sessions:
• Small group (5 people maximum)
• Two time slots: 10am or 6pm GMT
Early bird: £400 (until December 13th) Standard: £500
Details shared during the workshop. No hard sell.
ABOUT YOUR INSTRUCTOR
About Klem
I'm Klem de Sternberg Stojalowska, founder of The Good Copywriter and author of Brand Heroes.
For 20 years, I've developed brand language for BP, Tesco, Philips, and consultants building their reputations.
I created the Story SPACE framework to systematise what most people leave to instinct. My approach is strategic,focused on words that do the work - life's too short to waste on miscommunication.
I'm Polish, living in the UK, which means I bring formal precision to conversational language. No fluff. No buzzwords. No patience for inspirational quotes.
Stop Reinforcing the Wrong Language
Wednesday, 10th December 2025 | 1pm GMT
Every day you sound generic, someone with less expertise but better language is building the reputation you deserve. Stop sounding generic: register now.